I do it, you probably do it, we all do it. And no, I'm not talking about procrastination, though this does relate (and we all do that as well)! What I'm talking about is when we don't believe that theres much of a market for the type of work that we do. I call this the "specialty work mindset". By definition (which I'm making up right now...) this means that we believe that our work is very niche and only has a very small and certain market.
Action sports photographers find themselves in this niche all the time. My eyes were first opened wide to what I was doing when I spoke with pro skier Trevor Hiatt. He explained to me that "the money is outside of the ski industry." But how can that be? Here I was thinking the whole time that the only places to sell skiing photos, was to skiing companies, resorts, and ski related magazines.
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