Get Sponsored!

First off, what are sponsorships?  In an ideal situation, a sponsorship is where the photographer (you) get's free gear or some cash-money, and in return helps increase sales for a company.  To truly do this though, the photographer must have a big name or something going for them.  There are cases however, where a photographer may just be starting to make a name, and can land sponsors.  In this situation the sponsor helps the photographer become well known, and hopes that by doing so it will attract more people to the company and the companies products.  





It takes some time to wrap your head around it, but think about pro athletes.  When Tony Hawk is in a commercial or advertisement for a company, that is because of sponsorship.  His name adds credibility to their product, and makes all the Tony Hawk wanna-be's go out and purchase it.