One of the most important things a photographer can do, is to market their name. By doing this you create a sort of "brand" around your name, and people begin taking you as a much more professional/elite photographer.
With the cover and article in Photoshop User, I decided that now is the perfect time to contact a local newspaper and have them run an article about my recent career achievements. If you have something big you plan on doing as a photographer, or a big accomplishment then I highly recommend getting your name out to a local newspaper. It plant's the seed in potential clients minds and will help you land more clients when you market yourself. Name recognition is HUGE!
Here is a copy of my article, with the image on the cover!!